What should agents look for in a software provider in 2021?

February 22, 2021

If we’ve learnt anything from the COVID-19 pandemic and the subsequent effects of it on every aspect of our lives for the last 12 months, it’s that we should always expect and be prepared for the unexpected.  For estate agents, this means that they need software and a CRM system that is flexible enough to adapt to ever-changing external factors.  In this post, we look at what agents should be looking for in a software provider in 2021.

Flexibility is key

Throughout 2020, and now, in 2021, estate agents have had to quickly adapt to ever-changing market conditions, largely caused by the pandemic.  To make this possible, they have relied upon smart, innovative CRM systems to support them.  

In 2021, the focus for agents should be on software that is cloud-based, mobile-friendly, flexible, and easy to use.  A large number of estate agencies are also investing in CRM systems that fully integrate with platforms for automating workflows and Zoom, which enables remote meetings with both colleagues and clients.  Such platforms are crucial to managing a business in the shift to remote working.  

One thing that is certain that as a result of the pandemic and the subsequent changing working conditions, the requirements of estate agents have substantially changed.  They no longer rely upon on-premise systems but are looking for software that fully supports a remote workforce.  

Whatsmore, there has been a greater focus on automation than ever before.  Estate agents are looking for software that can automatically book viewings, send client emails and auto-match properties to clients requirements.  

Cost-saving technology

With the UK on the brink of a double-dip recession, businesses across the board are looking for new ways to cut costs and save money, including estate agents.  Technology can provide help with this.  Customers are becoming more tech-savvy and will therefore expect their estate agents to be too.  Via a CRM system, estate agents can utilise online tools that are a portal into the customer’s transaction with their estate agent.

Customers want real-time information, so it is essential that estate agents can provide real-time updates for the vendor or purchaser on the progress of their sale, especially during the current stamp-duty holiday, where everyone is working against tight deadlines.  

Change is certain

We’re living in highly uncertain times, where the only thing we can be certain of is continual change.  And it is how estate agents adapt to such changing conditions that will determine their success or failure.  

Area can fully support estate agencies during challenging and changing times.  With a vast array of features including automated property matching, lead prioritisation, virtual team mapping and real-time customer activity feeds and reporting, plus much more, Area has everything you need for your estate agency to thrive in 2021.  

If you want to find out more about Area, our software, and how we can help you and your team to increase sales, contact us for more information: https://www.usearea.com/contact-us.