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Tools to help real estate teams succeed in 2021

March 11, 2021

The property market is highly competitive, and to get ahead of the competition, agents need to ensure they have use of the best tools available. The last 12 months have been tough for the industry due to COVID-19, social distancing, and multiple national lockdowns.  However, with lockdown set to be eased from April, and Chancellor Rishi Sunak announcing the reintroduction of government-backed mortgages in his spring budget speech, it looks like the tide is set to turn. With what’s set to be a busy summer ahead, in this post we look at the tools to help real estate teams succeed in 2021.

Instagram TV

Did you know Instagram has over 1 billion users worldwide? So if you’re not present there, you should be.  Instagram’s IGTV feature allows you to showcase properties on your portfolio and conduct virtual viewings targeted at specific audiences.  Analytics are more detailed than on YouTube, so agents can get a good idea of property interest in real-time.

Google Analytics

Google Analytics provides an easy and efficient way to manage website interactions.  Reporting is important for any type of business, and that includes real estate. Google Analytics is the go-to tool to track website traffic and understand how you're generating visitors over time. For an easier glance at your key insights, many website management systems include an integration with Google Analytics.


Trello is a cloud-based project management tool. Trello is structured in a simple Kanban board format, which in its simplest form follows the “To Do”, “Doing”, and “Done” workflow. However, it's easy to customise for your team and you can even add automations that trigger actions based on conditions you define.


DocuSign removes the need for clients and agents to meet face to face to sign documents, moving everything online and giving agents the ability to securely upload or create contracts to be signed digitally.


With Area,  you can automate applicant and vendor enquiries with our software and integrations.  With a whole host of features including automated property matching, lead prioritisation and qualifying, virtual team mapping and a real-time dashboard, you’ll have everything you need to convert leads into sales at your fingertips.  Find out more here.  

If you want to find out more about Area, our software, and how we can help you and your team to increase sales, contact us for more information: https://www.usearea.com/contact-us.