Technology, especially following the COVID-19 pandemic, plays a huge role in our day-to-day lives, and transforming the way businesses operate. But technology alone isn’t enough to help to transform business performance, it needs to be utilised the correct way in order to make a difference. In this post, we look at how using the right tech can help to transform an agency’s business.
Transforming an agency with tech
With the right tech in place, an agency can grow.
The growth of the internet has vastly empowered buyers and sellers with huge amounts of information now available with just the click of a mouse, and agents have done their best to compete in the new space.
Most home sellers and agents are already very active on social media in order to nurture interest in newly listed properties. Facebook, Twitter, Instagram, YouTube, and even Snapchat are opening up highly targeted marketing and advertising opportunities.
As demographic data becomes more abundant and reliable, targeting becomes much easier – for example, a married couple with children would tend to look for a location with good schools and low crime. As other data sets are gathered and utilised, estate agents will be able to highlight which houses match prospective buyers on a microscopic level and offer a better customer experience.
Home-value trends, the potential value of neighborhoods, appraisal management, automated valuation modeling, and many other efficiency-related data-driven operations are now on the cards.
Predictive analytics can be applied to customers to better understand transaction and market data and use it to benefit the industry, agents, and consumers.
Freeing up your staffs time
Estate agents often fill out the same paperwork over and over across multiple properties. That eats into valuable time that could be spent networking, working leads on social media, or researching new properties. By utilising the correct technology, these tasks can be automated thus freeing up the agent’s time. With Area, you can automate tasks such as Email auto-replies and alternative property suggestions.
Apps are a great example of technology that keeps you informed without having to do a thing. Through an app, you’ll get notifications about new properties and listings that fit your search criteria. Plus, apps can help with your budget and quick access to agents and property managers. These can be particularly useful tools in the lettings sector where there are so many things to manage in a successful tenancy.
Focus on what’s best for you
When it comes to finding the right tech to improve the way your agency operates, it’s important that you focus on the needs of your business. With Area, you can automate applicant and vendor enquiries with our software and integrations. Book a demo and find out more about the software here.