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How to fuel your agents’ lead generation efforts

January 18, 2021

As the rules surrounding national lockdown are tightened, as well as financial uncertainty, dark nights, and people spending more time indoors due to bad weather, January can be a tough month to be an estate agent. It’s time to start thinking of creative ways of generating leads.  In this post, we look at how to fuel your agents’ lead generation efforts.  

As you know, it’s important for estate agents to maintain a healthy pipeline of leads. When interest rates are low, you might be flooded with clients. But there’s always a lull or a market fluctuation just around the bend to put a halt to your momentum. This is why preparing for the unpredictable nature of the estate agency industry is so vital to the continued success of your business. And whether you are an independent estate agent or a high street brand, you each have overheads that need to be managed.

1. Build relationships

Network with other local businesses to form mutually beneficial partnerships. The main benefit of offering support to local businesses is that they are key figures within your targeted community, perhaps even influencers.

When targeting your target audience, you need to keep things as local to that audience as possible. So, building partnerships with these local businesses can have a massive impact.

2. Invest your time in content marketing

High-quality content will always empower your authority within your niche and location. Whether you’re creating the content to drive more traffic to your website’s pages or to use as part of your social media marketing strategy, the vital thing to remember is high-quality content.

Content that attracts traffic to your website will also be of interest to your audience on social media too. The easiest way to figure out what your audience is interested in is to research the most-searched question in that area. You can do this both through the web and by asking existing clients first-hand about their experiences, questions, and concerns.

3. Make it personal

Personalisation goes a long way.  Saying peoples name really make them feel like you care.  It’s an easy way to start a relationship.  Be sure to follow up any initial meetings with an email.  With Area, you can automate email follow ups, making sure nothing is missed.  

4. Keep in touch

Keep touching base with prospects to convert them into clients.  With Area, you’ll be able to automate property matching, so you can show customers your other properties which they may have missed on portals. They can view photos and provide their feedback to your team too.

If you want to find out more about Area, our software and how we can help you and your team to increase sales, contact us for more information: https://www.usearea.com/contact-us.